In the spirit of throwback Thursday, or as some like to call it #tbt, we wanted to remind our readers and customers of Ford Motor Company's powerful Instagram PSA campaign. Late last year, the American automotive company teamed up with Blue Hive Brazil and team Detroit to drive awareness on the vulnerable subject of using mobile phones while driving; more specifically, "liking and driving."
The concept of the campaign encouraged fans and followers to drive safely and pay attention to the road ahead. With 1 million followers on Instagram and counting, the PSA campaign reached a wide audience, including the staff at Adweek, noting: "There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one." If there is one resolution to stick to this year, it's to live and breathe this campaign. On that note, we would love to hear your thoughts on the Ford campaign. Please share with our team in a comment below.
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